Direct selling offers significant benefits to people who want the possibility to earn income and make a business of their own, to consumers as an option to retail stores, and a cost-effective way for companies to bring products to market. Consumers benefit from direct selling because of the comfort and service it gives, including personal demonstration and specification of products, home delivery, and reasonable satisfaction guarantees.
Usually, a reasonably priced sales kit is all that’s required to get started, and there is little or no inventory or other cash responsibility to begin. This endures in contrast to other businesses with the cost and risk connected with larger outlays. Direct selling gives a distribution channel for businesses with innovative or unique products that for cost or other reasons are not suited to other retailing.
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Direct selling was recognized as a popular choice by Ipsos who ran research to recognize the consumer attitude towards direct selling and gig work. The study concentrated on the opinions of 2500+ Americans who are associated with various age groups, races, and gender. It examined various factors that added to the positive appeal and the same remained at an eighty percentage consistent over the past 9 years. Let us examine 8 out of the many trends recognized in the study.
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Top 8 Reasons Why People Choose Direct Selling
- Low start-up costs - Direct Selling requires low start-up costs compared to other gig work opportunities with an approximated $83.50 for purchase kits.
- "Enables to become more financially secure" - 65-70% believe that direct selling gives them economic security with a solid income for the time they invest.
- “Allows to choose our own work schedule” - This versatility of direct selling is the centre of fascination for many to choose direct selling as a part-time career.
- “Enables me to earn supplemental income” - Many join direct selling as a source of passive income simultaneously with their full-time jobs. Homemakers, students and even men with full-time jobs can revise their time to work as a direct seller.
- “Get to work with a trustworthy company” - Direct sellers have an opportunity to choose which company to work with. Running research on the companies and choosing to join successful companies is a safer option direct sellers get.
- Low-risk - Risk involved in direct selling is low as you get to control the entire process of buying and selling. As the startup costs are cheap there are fewer chances of financial loss too.
- “We can select the products we offer” - The decision on what to market after a self-review is the most suitable option and the best motto to market the products. Selling quality products with a self-guarantee increases work satisfaction.
- “Ensures that the harder we work the more we earn” - People can decide how long and how much to work. The compensations in direct selling are directly proportionate to the efforts they invest.
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